
Taikongren's self-made Chinese Android graphic!
Not only interested in “China Business”, I am also interested in mobile technology. Before I moved to China, I was a Product Manager in charge of some mobile software solutions for “PDAs”. However, my interest in mobile technology is not an extension of my previous career choices, but rather an expectation of the day when petaflop-speed computing becomes a permanent augmentation of to my central nervous system. Until that day comes, I’ll settle for the coolest greatest smartphone on the market. So, this article in TechCrunch by Mr. Richard Yu about the future Android Market in China is really something for me to get excited about. (h/t Shanghaiist)
Richard’s main points are:
1. There are a lot of mobile internet users in China
2. In spite of the Google-China thang, which should have killed Android in China, Android – [actually OPhone] – is being adopted by the Chinese carriers
3. Chinese carriers will obtain 50% of the mobile app market revenue.
4. Google won’t get revenue from these Android devices (nor will they have a say in “information freedom” matters)
5.Big driver for this are low-cost chips and components, commonly found on the “bootleg” devices.
This is a cool article. However, there are parts which I believe are just wrong. In fact, its strange. I think the gist of the article is correct, but every point in it has a serious error which overlooks complexity of the real market trends.
Lets start out with the facts and figures for mobile internet users. The article says 957 million by 2014. I say “what’s a mobile internet user?” A “mobile internet user” who just checks the weather 3 times a month probably should not be classified as a user. In fact, a good definition could just describe those who subscribe to mobile data plans. If we use this definition, then unless China’s government enforces price controls on the carrier to make mobile internet very cheap, these plans will not become popular.
Next, lets look at the Google-China thing. I wrote about this too many times, but usually from the standpoint of business ethics and media criticism. I will now quote myself, on my first post about the Google issue, back in March:
I believe this has long-term implications to the development and success of Android. If most low-cost Chinese manufactures (and large ones) strip Google search/branding/services from their own version of Android OS, then eventually Google is going to ask, “what’s the point?” That in itself will not endanger Android… the danger is with OS branch fragmentation if Google does not take leadership.
Note that “China” has not tried to stop Gmail and Google’s “productivity apps”. The government is interested in regulating Google products that give access to- or allow publishing of – “mass information.” Which means search, social network, and blog platforms. But without the search and social networking “apps”, there is no profit for Google in Android.
Mr. Yu says:
Ophone OS from state-owned China Mobile. With the help of Lenovo, China’s tech darling, Ophone devices are moving full steam ahead with more Chinese integrated services like an app store, where China Mobile takes 50% of sales revenue.
I say… Ophone is not Android if Google is not making money on it. OK. Better to say… Ophone is not Android unless it gets updated along with Android. Same thing really. UNLESS Ophone is just a skin, like HTC’s Sense UI and Samsung’s Touchwiz. If its a skin, then it will be easy to update Ophone with new versions of the software. If its a real fork in the OS, then the innovations which Google creates will not be included into Ophone. Then we have market fragmentation. And we have apps for Android more and more incompatible with Ophone (and vice-versa).
Another thing… Ophone apps marketplace will not take off without strong intellectual property protections. We are talking about China now. In fact, I’m pretty sure that even if the carriers enact copywrite protection for their app stores, Chinese consumers will bring their Ophone’s to the shop inorder to install hacked copies of Android.
Richard goes on to give these figures:
Cost of an iPhone 4 in China: $1,285
- Cost of a Bootleg iPhone 4 “HiPhone”: $100
- Cost of a Bootleg Nokia E71 with internet connectivity: $14
What will crack this nut wide open is Mediatek’s new Android chipset, which is slated to hit the market later this year. As Moore’s law applies itself to mobile devices, and sub-$100 Chinese-flavored Android 2.2+ phones are released, the over-$600 gray market iPhone will only occupy a niche of the market in China.
Mnnnnnn no. I have never seen a “Bootleg” iPhone4 or Nokia E71. There are many Shanzhai versions of these. Some of the main differences are:
a) Shanzhai iPhone and Nokia phones don’t really run the smartphone OS. They may look close to the real thing. But functionally vastly different.
b) Shanzhai phones are almost always technically far inferior. The iPhone (and most Android phones) uses capacitive screen technology, which helps gives the phone that “smooth” fluid feel. Shanzhai touchscreen phones use resistive touchscreen technology. Hence, you can tell the difference by simply pushing on the screen. If the screen “gives”, it cannot be hard glass capacitive.
Truth is, Chinese brands of phones can be cheaper. But to make an Android phone that will be attractive for Chinese to actually use will cost much more for the Chinese manufacturers than it does for, say, Samsung. Big manufacturers like Samsung can attain huge economies of scale, and have great, established supplier networks. A cheap Shanzhai Android phone will be not be any more attractive to Chinese people than the Shanzhai phones of today. It will probably be less attractive because Android has much greater hardware requirements than the Shanzhai phone OS’s that are in use today. Maybe there will be a “low-end” fork of Ophone. But again, that’s not Android.
(side point: The article says that MTK provides 85% of the chipsets on Chinese phones. I don’t believe that either. From iSupply: “Foreign handset makers had 56 percent of the China market a last year with Nokia leading the market, with a 37 percent market share.” )
All this being, I do believe that Android phones, and the Ophone spin-off, will be very popular platforms for Chinese manufacturers, simply because they are good systems, and they are free to use. No licensing fee and easy to hack. Therefore perfect for Chinese market. This does not guarantee success though. When looking at the future of the smartphone market, in the near term I think the the biggest issues are the following:
1. Will Android / OPhone still be attractive without the tight integration to Google? I’m not sure that it will be. I certainly do not want to own a Baidu phone. But that could change depending on what special services Baidu can create for the platform. (hint: as the file system is not locked down, it would be very easy to download music from a Baidu search directly to the phone). Anyway, the OPhone has not really “taken off” yet. No one knows how popular it will be if at all. I have never seen anyone actually using an OPhone, though I have seen many people with HTC (and Dopod) devices. No matter what, grey-market Android phones will continue to gain popularity because those are good phones made by Samsung, HTC, and Motorola, which have Wifi and are cheaper than the regular market counterparts.
2. What will be the reception of Windows Mobile 7, and how will Microsoft price the license? I’m pretty sure Microsoft is going to give away its newest mobile OS, AND Microsoft will throw a lot of money around (pocket change for MS really) to get Chinese developers to make WM7 software. This can have a big impact on the market. Furthermore, Microsoft is experienced in China and will very likely get some government support which will have some influence on the Chinese carriers.
So much for my China Smartphone market analysis. Anyone have other opinions?
Recent Comments